A Little About OpenRTB


We support the latest standard in advertising which has been defined by the Interactive Advertising Bureau (IAB) Media company. Specifically, a protocol standard released by IAB named OpenRTB which encompasses;


Native Advertising

Native Adverts are adverts which fit natively into the publisher website, for example an advert listed in the same format, while also next to other news articles on a well known news website. This is a very engaging and discreed option for advertising. "Native advertising is an online advertising method in which the advertiser attempts to gain attention by providing content in the context of the user's experience. Native ad formats match both the form and function of the user experience in which it is placed. This is in contrast to traditional banner or interstitials ads, which are displayed in a separate space of predefined and universal size, without regard to their surroundings." read more...

Video Advertisements

VAST (Digital Video Ad Serving Template) This includes In-Stream, Interstitial, and In-Feed Video Advertisement Placements. "VAST is a Video Ad Serving Template for structuring ad tags that serve ads to video players. Using an XML schema, VAST transfers important metadata about an ad from the ad server to a video player. Initially launched in 2008 VAST has since played an important role in the growth of the digital video marketplace." read more...

Classic Banner Advertising using static images (PNG, JPG) or animated images (GIF, GIFV, WebP). These will help spread brand awareness and also if they entice a user into clicking, it will take them to your landing page of choice, your website.

MRAID (Mobile Rich Media Ad Interface Definitions) "MRAID is designed to provide interaction with mobile device features such as geolocation, orientation, image storage, the calendar, and the native video player." read more...

DAAST (Digital Audio Ad Serving Template) DAAST defines a ad format that allows you to use a selection of audio recordings which you can advertise to users of sites music and radio sites, e.g. Spotify and SoundCloud, when it comes to tracking conversions providing a discount or offer code in the audio advert will allow you to track conversions among other available options. "DAAST also paves the way for other streaming formats by addressing various environment needs like mobile and in-car radios where access to a web browser is limited or doesn’t exist which complicates ad and play tracking functionality." read more...

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